Google Trends: Taylor Swift’s instagram post causes a spike in voter registrations

Taylor Swift vs. Voter Registration

In an Instagram post on October 7th 2018, the music mega pop star posted of her endorsement for Tennessee congressional race and how important it is for people to go out and vote. Taylor has 114 million followers and for most of Taylor’s career she has remained silent on her political beliefs.

The mid- October posting had Swift promising to vote for two Democratic candidates: former governor Phil Bredesen for the Senate and Rep. Jim Cooper for reelection in Tennessee. She also addressed her past silence in regards to politics.

The post stated, “I always have and always will cast my vote based on which candidate will protect and fight for the human rights I believe we all deserve in this country,” she wrote. “I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening and prevalent.”

As the days went by and her post was seen by her millions of followers, there is clear correlation in the google trends chart above that with Taylor’s posting of about voting caused a spike in people searching voter registration.

Bredesen Vs. Blackburn

By having Taylor Swift publicly shed light on the Tennessee candidates for the congressional seat, we can see from the chart, there is a clear spike in the searches for the candidate’s, Phil Bredesen and Marsha Blackburn, around the week of October 7th continuing throughout the week until October 13th.

Taylor’s instagram post stated she was in support of Democratic nominee Phil Bredesen, claiming that although in the past she may have wanted a woman (Blackburn) in the congressional seat, she said she does not support her beliefs on social issues. The republican nominee, Marsha Blackburn is a big critic of equal rights for the LGBTQ community, which is a deal breaker for many. Despite Taylor’s viral instagram post, Marsha Blackburn did end up winning the congressional seat in Tennessee. That is not to say that Taylor did not cause an interest for young people, at the very least, to research voting registration.

When Blackburn did win the congressional seat she made a statement by to the public by giving Taylor a playful jab using lyrics to one of her most popular songs. As Marsha rang in the win she gave Swift some advice, “shake it off”.

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